On Tuesday morning crowds gathered at the Jameson Bow Street Distillery in Dublin for the official launch of Irish Whiskey 360 with our very own David Stapleton as a main speaker, Minister Michael Creed and Failte Ireland representative Paul Kelly.
Irish Whiskey 360 is a tourism boosting iniative from the Irish Whiskey Association whithin the spirit category.
Ireland has seen an increase in the whiskey tourist looking for an authentic Irish experience while also learning about the national drink. To conincide with this the IWA have formed the 360 platform as a collaborative tool for distillery visitor centres nationwide to gain more exposure on their products and services.
It is hoped that Irish Whiskey 360 will develop whiskey tourism in Ireland and help sustain growing distilleries.